Adam Boucher
Founder & CEO
Adam Capital Inc.

Adam is a born entrepreneur. As CEO and Founder of Adam Capital, Adam specializes in bridging the financing gaps for distributed scale solar developers. Over the past 3 years, the company has funded hundreds of projects and provided over $30 million in loans to build clean energy projects around the country. He is a recognized leader in the field of renewable energy finance, and a frequent speaker at industry events. He has been published in Sustainable Industries, and Renewable Energy World magazine, and been profiled in the San Francisco Business Times.

Growing up in San Francisco, Adam’s passion for the environment along with his unique ability to think big and inspire others was imparted by his lifelong mentor & grandmother Connie Boucher, the iconic founder and CEO of Determined Productions Inc., a $100 million dollar family-owned full-service character licensing and merchandising company with offices worldwide. In addition to pioneering character licensing, Determined Productions was also a pioneer in cause-related marketing in the 1980’s with partners including the World Wildlife Fund and Rain Forest Action Network.

That pioneering spirit continues in Adam’s work today as CEO of Adam Capital and helped shape his vision for success: The bigger the challenge, the greater the opportunity.

He has specialized in collateralized lending since 2003. It was during this time, getting calls from old friends deeply engaged in solar installations, that Adam saw the challenge: an acute lack of financing options. Investing his own money in 2007, Adam Capital was born. The company has funded over a thousand solar projects across 5 states in an effort to capitalize on the enormous clean energy opportunity in the US.

“I believe there is no need to take on excessive risk to solve our energy challenges and create win-win-win situations. I get up in the morning knowing I am doing something meaningful for my children, my investors and our future.”

Boucher has lived in Italy, Argentina and Sweden, and is fluent in three languages. He currently resides in Sonoma, California.

Larry Farris
Strategic Operations

Larry Farris contributes to strategic business development and provides oversight of: underwriting, asset analysis, risk analysis, negotiations, deal structure, and loan servicing for Adam Capital. Farris has demonstrated expertise with clean energy technologies and incentives and he has 15 years experience in collateralized asset based lending, strategic business development, and consulting.

Farris founded Capital Group, Ltd in 1993. Capital Group was an Oregon-licensed mortgage banker providing underwriting, collateralized note investments, loan servicing, and consulting. Utilizing yield enhancement, Capital Group generated consistent annual yields in double digits.

Over the past 15 years, Farris has underwritten loans and financial structures involving purchase, refinance, construction, and project finance secured by a variety of assets including real estate, construction projects, redevelopment projects, inventory, livestock, non-tangible property, business personal property, environmental remediation, and equipment.

He is sought after as a business and clean energy finance speaker for radio, conferences, and symposia, including West Coast Green, EUEC, and The Solar Finance Summit.

Farris' experience in clean energy lending, clean energy incentives and taxation, environmental remediation and abatement, creditor issues in foreclosure and bankruptcy, repossession and disposition of a variety of classes of collateral, land use and development issues, as well as securities and lending regulatory issues all demonstrate Farris' breadth of expertise and capacity to contribute to Adam Capital.

Farris holds a BS in Management from Linfield College and has attended numerous professional development conferences and seminars.

• Advisory Board